Founded in 2006, Miz Cosmetics has established itself as a trailblazer in the beauty industry by expanding its operations from cosmetics to the medical skincare equipment sector, centered around its proprietary brands TBM and HUTEMCELL. By providing a wide range of solutions, including cosmetics, beauty devices, and beauty program development, Miz Cosmetics continues to strengthen its presence in both domestic and international markets.
Since the COVID-19 pandemic, Miz Cosmetics has demonstrated remarkable growth, recording an average export increase of over 150% in markets such as Hong Kong, Japan, and Taiwan. In 2024, HUTEMCELL products, registered under CPNP, achieved a significant milestone by securing an OEM contract in Dubai, paving the way for international market expansion. With ECAS certification and FDA procedures currently underway, the company remains committed to enhancing brand credibility through ongoing efforts.
This year, Miz Cosmetics will debut in the beauty section of the KIMES exhibition, seizing the opportunity to receive direct feedback from both consumers and experts. Through networking with domestic and international buyers, the company aims to elevate its brand recognition and identify strategic partners for further global market entry.
Miz Cosmetics’ medical skincare equipment, developed in collaboration with medical device manufacturers, offers exceptional safety and effectiveness. Beyond supplying equipment, the company provides training programs led by professional instructors and promotional campaigns to ensure optimal results. Additionally, the HUTEMCELL product line, enriched with adipose-derived stem cells, includes ampoules, toners, lotions, and creams designed to nourish and enhance skin health, offering comprehensive skincare solutions.
Since 2022, Miz Cosmetics has consistently participated in Beautyworld Middle East in Dubai, garnering significant attention in the UAE market. Following the 2024 OEM contract for HUTEMCELL products with a Dubai-based company, the brand is preparing to enter local drugstores. The company plans to further expand its presence in markets including Uzbekistan, Vietnam, Japan, and Malaysia.
Through this KIMES exhibition, Miz Cosmetics aims to enhance the global recognition of K-beauty products and establish sustainable growth by securing distribution networks in various markets. The company is committed to leveraging feedback gained from the event to refine its products and solidify its position as a competitive global brand in the beauty industry.